What is a hero shot?

A hero shot is a type of photograph or image used in marketing and advertising to showcase a product or person in a visually appealing and impactful way. The term "hero" refers to the main focus or star of the image, which is typically the product itself or a model holding or using the product.

Hero shots are commonly used in e-commerce websites, print ads, and social media promotions to highlight the key features and benefits of a product and to create a positive impression on potential customers. The image is typically captured from a flattering angle, with good lighting and composition to make the product look attractive and desirable.

In order to create an effective hero shot, it is important to consider the target audience, brand identity, and messaging that you want to convey. A well-executed hero shot can help to grab the attention of consumers, drive sales, and enhance the overall marketing strategy.